Ellio is a software product created to help clients manage their financial data and track performance goals. The logo for this needed to be modern and fit into the software/technology landscape. I wanted the icon to represent the “E” in Ellio and have the flexibility to be used creatively in other materials, and lettering matches the style of the icon keeping with linear strokes.
Ellio has since been adopted by several organizations and has plans to scale in the future. If you need to manage your financial data and track performance, you can check out Ellio here, let em know Jack sent you.