Strategic Plans are documents that put the future strategy of an organization into writing for its customers and employees. It was my job communicate that plan in an on brand and visually engaging way.
Baltimore Department of Public Works had just undergone a brand refresh. This plan and social posts would be the first time the branding would be put to use. It was exciting to show the Baltimore team the possibilities for how their new brand could be used across different media. This plan was unique in that I worked with an illustrator who created illustrations and outlines of photography elements that I mixed with the text and images.