back yard burgers brand guide
Back Yard Burgers is a southern restaurant chain that wants to reposition themselves in the fast casual/QSR space. They want to deliver top quality meals with the speed of a typical fast food restaurant in the atmosphere of your own backyard. We helped them deliver on this by developing new graphic assets, a fresh color palette, and a new building concept for all of it to live in. This brand guide shows all of these new assets and concepts explaining their intent. I wanted the brand guide itself to be an extension of the brand. To be fun and welcoming just like the restaurant and its many parts. ( "FPO" pages are still in the approval process )