Get Up, Get Out or GUGO (a strange acronym but one you won’t soon forget) is a program designed to encourage employees to well, Get Up and Get Out instead of sitting at their desk for an unhealthy amount of time.
The logo had to be energetic, dynamic, and have a sense of movement. The use of arrows literally reinforced the key message of “Get up, Get Out” and created a strong icon that can be used on its own when the lengthy full name and acronym can’t be used.