Product Engineering is a branch of Freedom Mortgage’s IT department that wanted to become a more established “branded” team. Product Engineering’s mission is to build technology products to support the larger mortgage company, both for customers and internal employees alike. They wanted to communicate this through a simple and clean look.
I was interested in using the P and E as the primary mark, deconstructing them to be more interesting than just letters but still recognizable as the initials of the department. Clean strong angles with the stacked lockup created a logo that feels confident and intelligent. The colors helped to bring it down from feeling too luxury and keep it feeling approachable.