Digital banner ads. The truest test of a designer’s mental fortitude. About once a month we would create several versions of these with different copy/images for testing. Each round ending with about 60-70 ads on average after doing the animated versions. While a lot of work, they were great practice for creating a design flexible enough to be used across all of the required sizes. Picking which elements to keep and which to remove all while keeping the ads part of the same visual family.